Experience the Alterna Transformation

At Alterna, what we leave out of our products is just as important as what we put in. We choose eco-certified ingredients that are sustainably harvested to maintain our precious environment. Our products are free of sulfates, parabens and synthetic color. We never test on animals and do not formulate with gluten.

High performance haircare and styling, by the brand embraced by uncompromising consumers and professionals around the world.