Unleash your artistry to help guests look their best. Use your expertise to evaluate their natural coloring and choose the ideal makeup palette. Learn the principles of color theory, light and dark color placement and perfect color pairings for your guests that will boost their self-confidence—and your sales. • Color theory and the connection between skin tone, hair color and makeup • Principles of light and dark and how to place color • How to determine a guest’s natural coloring and make appropriate makeup recommendations • How to create a customized color story for your guest