Ageless Beauty Techniques Like everything in nature, our skin evolves as we age. Many makeup artists see the face of the mature woman as a challenging canvas, but it’s easy to remove the intimidation factor. A solid understanding of the common skin care needs and textures of this large beauty demographic will help you create flattering looks for women of all ages. Learn how to combine Aveda’s age-fighting skin care products with smart makeup applications—and help your guests keep their age an ongoing mystery. Enroll in Ageless Beauty Techniques today! • The diverse textures and needs of mature skin • How to address your guest’s underlying skin care needs with Aveda products • Variations of the classic and contour eye applications LEARN • Application techniques to create balanced, age-appropriate looks • How to choose the right color, texture and product finish for every age • Ideas for adapting current makeup trends for mature-yet-modern guests