Cherry Blooms is based in Brisbane, Australia and is the original market leader of Brush On Fiber Eyelash Extensions, which are hitting the beauty world by storm. CEO and founder of Cherry Blooms, Jellaine Ross, started the business during her early 20s - at a time when she was blooming with ideas for her own personal and professional growth. Her nickname growing up was Cherry. And so with a mission to bring beauty and style innovations to the marketplace that rival the status quo, she formed Cherry Blooms. She most recently won the coveted Telstra Business Award in 2013 for QLD Young Business Woman of the Year. Jellaine also was nominated by Cosmopolitan Magazine for Entrepreneur of the Year in 2010.