Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that are better for service providers and their guests, as well as for the planet.

Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 24 countries worldwide.

Aveda Hair Products

Pure flower and plant ingredients that protect nature’s beauty while enhancing yours.


Smooth Infusion™ Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—creates a smooth surface on hair. Organic tapioca defends against humidity for up to 12 hours. Hydrolized wheat protein protects against surface damage from heat styling.

Pure Abundance™ Pump up your volume with an extra-firm hold, style-expanding micro-mist. A formula infused with certified organic acacia gum—a natural bulking agent—so hair looks fuller and feels thicker.

Be Curly™ For intensifying curls, taming frizz and heightening shine. Wheat protein blend expands when hair is wet—then retracts when hair is dry—to lock in curls or waves. Part of our 4-step curl perfecting system, Be CurlyTM products dramatically reduce frizz and define curl up to 57% (versus untreated hair). For curly or wavy hair, tames frizz and boosts shine.

Colour Conserve™ Extend the vibrance of color-treated hair—as only nature can. Our gentle plant-infused products, with 100% organic aroma, helps do what harsher cleansers can't—resist fading. Keeps hair color vibrant longer while protecting color-treated hair from damaging effects of sun, water and environmental stresses.

Dry Remedy™ Drenches even the driest, most brittle hair with moisture, leaving it soft, supple, touchable. Instantly improves dry hair up to 63%, when used as part of our Dry RemedyTM Moisturizing System. This patent-pending Deep-Moisture complex penetrates hair to deliver lasting, intense moisture, powered by buriti oil, pomegranate and palm-derived conditioners. This is one of 7 groundbreaking products honored with Gold-level Cradle to Cradle certification.


Aveda’s Full SpectrumTM Hair Colour offers:

  • Up to 99% naturally derived formulas (from plant and non-petroleum based minerals)
  • Protective plant oil blend featuring sunflower, castor and jojoba oils for amazing shine and condition
  • Solely oxidative colorants that develop inside the cortical fiber to lock in colour for long-lasting, fade-resistant results


Men's scalps are thicker than women's and on average can produce twice the level of oil. This can make men more prone to sensitivity, dryness, redness, irritation and other uncomfortable scalp conditions. The Aveda Men Pure-FormanceTM products were specifically developed to combat these unique challenges.

Aveda Mission


Empowered by its unique Mission, Aveda believes that authentic beauty is one that works in harmony with the greater web of life. It does not qualify as beauty if it hurts any of the diverse life forms that the best beauty artist of all, Nature, created. Authentic Beauty cares for the environment, which we inherited from elders and will leave to generations that follow us. Beauty cares for the society in which we live, enhancing harmony in the way we live and interact with one another as human beings.

Said simply, Beauty Is As Beauty Does.


Aveda is proud to be the first beauty company to receive Cradle to CradleSM certification for four botanical ingredients: sandalwood oil from Australia, rose oil and lavender oil from Bulgaria and uruku from Brazil. The certification follows three years of rigorous independent assessment by the Environmental Protection and Encouragement Agency (EPEA) to ensure that each ingredient meets ecological and health criteria based on the Cradle to Cradle Design Concept (C2C), which replaces the “waste model” concept with the concept of “nutritional cycles.” C2C principles require that materials must be either continually reusable or biodegradable and renewable, and must meet standards for human health in production, handling and use as well as impact on the environment.


First beauty company manufacturing with 100% certified wind power as per a review of WWD Beauty Report International Top 100 Cosmetic Manufacturers Corporate Websites in April 2007. The wind energy goes into a utility grid from which we draw power.

Aveda is Green-e Certified, which certifies that the renewable energy we purchase meets the strict environmental and consumer protection standards established by the non-profit Center for Resource Solutions.

For more information please visit www.aveda.com